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Canon's Pair of Major DSLR Announcements Last Year

It was just a few short years before DSLR's took the lead from SLR's in market share. Remember waiting days or weeks to see the result of your pictures only once your film has been developed, far too late to retake bad shots?

Experts told me that the 10 MP mark was the point at which DLSR's would come up to scratch to compete with SLR's.They were soon proved wrong Digital camera technology came up to scratch very quickly, with 2,6,10 and even 20MP's Film suffered a blow from the start of the Digital camera revolution.

Digital technology has sparked a massive increase in casual photography and 4 to 16 MP's are common even in point and shoots.

This meant that the serious DSLR players had to come up with something (or a few things) greater. MP's are no longer a distinguishing factor. The features that provide DSLR's with the ability to provide great imaging has changed to:

Processers that can deliver high FPS and Great file sizes and store them in milliseconds. The complimentary Optics technology we find in lenses. Lens attachment technology and compatibility issues. APS-C vs 4/3 technology. A whole sub-technology in micro optics in Digital Sensor sizes. Architecture - Lenses, sensors, processor, storage. In-camera artificial intelligence, like light recognition, scene detection, face detect, blink detect, light and colour analysis.

Few other industries have embraced electronics, micro mechanics, software developments and other leading edge technologies to the extent that Digital cameras have. And DSLR's have done so at a mega scale.

In this scenario, among the DSLR players Canon and Nikon stand out with around 40% market share each, Nikon leading by a slender margin. In a vast market, Sony, Minolta, Pentax and others make their fortunes off the remaining 20%.

Just how does each player compete in such a competitive high tech market?

As always, marketing plays a big role. If everybody excells or can lay their hands on the technology, Brand reputation is a massive factor. A strong brand can even forgive bad technology, at least for a while.

In the race between Canon and Nikon, Canon has led with higher MP's. Nikon has an edge with a slightly larger sensor and lower end pentaprism usage. Both can claim excellent ergonomics and Nikon fans always refer to some form of 'right feel' to their favourite models.

The race is tough and there are many excellent DSLR's on the market. 2010 saw a large number of amazing Digital Camera releases and it is hard to pick winners in such a crowd. But Canon stood out with two of the greatest consumer DSLR's, the Canon T2i and Canon 60d. See the reviews here: rebel t2i review and the Canon EOS 60d review.

Canon maintained the lead in the MP department but also grabbed top honours in other DSLR trends. A very noticable trend in DSLR's since 2008 has been the DSLR's serious entry into Movie/Video technology. We saw a number of announcements claiming sophisticated Video technology but as newer cameras of all manufacturers were released they showed up weaknesses in the earlier models. Video features were crammed into DSLR relentlessly:

Video and sound, HD video, Frames per second, True HD, live view, autofocus, live focus, in camera editing, better and better LCD technology and external sound. Not least was the spate of increases in pixel options from 640 to 1080, etc.

In this frantic race cluttered with constantly improving features, with each manufacturer trying to find just the right mix at the right price to capture more consumer spend, Canon's EOS Rebel T2i and EOS 60D found two sweet spots, at the higher end of the Rebel range and in the middle of the very narrow Prosumer range.

Both Cameras were announced with an array of leading edge features that seemed to be right on the consumer Dollar target. The main features that made people take note and spend their well earned dollars were:

• 18MP APS-C sensor.
• A new level of LCD, smudge resistant, 1080 Pixels that make VGA look ordinary and a 3:2 aspect ratio, matching the sensor.
• Full HD movie functionality, with an array of recording options.
• A huge array of improved in-camera functions
• True live view

With these two cameras, Canon hit the sweet spot in the DSLR market in 2010. Can Canon follow this up in 2011? Canon's Rebel T3i release early in 2011 seemed good on paper, but we still have to see if the market responds. Was there enough of a gap in the market between the T2i and the 60d?

Watch Nikon and Sony this year. We can expect an exciting come back from both of them. Nikon'd D5100 seems to be more on target. It will be interesting to see how this plays out.

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